Marketing Team Leader Opportunity

Marketing Team Leader Opportunity – Creative Hands On Role

Our client, a wholesale distributor of quality engine and outdoor power equipment parts is seeking an experienced, creative, service-oriented Marketing Team Leader. Our client strives to provide our customers with what they want, when they want it and how they want it. As the Marketing Team Leader you must have the ability to create fully integrated programs to help grow sales through creative promotions, advertising, informative newsletters, training and custom marketing materials.

Key Responsibilities

  • Oversee all marketing, advertising and promotional staff and activities.
  • Responsible for developing and maintaining marketing strategies in conjunction with sales department goals to meet agreed company objectives and ROI with a measurable plan.
  • Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
  • Responsible to manage and deliver marketing activity within agreed budget.
  • Develop and implement a plan to push product, working with all departments for its execution.
  • Attend, participate, facilitate and present at networking events to promote dealer relationships.
  • Provide fanatical customer service working with customers,
  • Create, print and effectively utilize magazine/newspaper, brochure, flier, banner/sign and postcard in promotions.
  • Setup and manage Social Media, Catalogs, Programs, Trade Shows and Webinars.
  • Key Attributes

  • Marketing Skills – Enjoys researching ideas and applying creative techniques to deliver effective marketing campaigns
  • Leadership Accountability – demonstrates high level of professionalism
  • People Skills – Proactively establishes and maintains professional internal and external relationships aligned with company values.
  • Communication – Comfortable engaging and presenting to Customers, Dealers and Management.
  • Planning – Organizes, prioritizes and manages projects with ease to meet deadlines.
  • Written Communication – Keen attention to detail with strong writing, editing and proofreading skills
  • Key Requirements

  • 7-10 years of overall marketing experience.
  • Strong understanding of customer and market dynamics to meet requirements.
  • Proven ability to oversee all development and execution of marketing, advertising and promotional staff activities.
  • Proficient in Microsoft Office Suite, Outlook and Adobe Creative Suite – Photoshop and InDesign
  • Microsoft MapPoint, PosterShop and PrintShop Mail, preferred
  • Relevant educational background – Undergraduate degree, preferred
  • Work Details

  • Full time salaried position 40-45 hours a week, Monday through Friday
  • Medical, dental, life insurance, employer match 401(k) program and paid time off offered
  • Position is located in Richmond, Michigan on 32 Mile Road
  • This is a wonderful leadership development opportunity to take charge of a small marketing department and grow the team as the services provided grows under your expertise.

    Our client, Power Equipment Distributors is a family owned distributor of premium outdoor power equipment and parts to dealers throughout Michigan, Ohio, Indiana, Kentucky, Illinois, Pennsylvania, West Virginia, Missouri and Wisconsin. “Our mission is to be your best source of outdoor power equipment and parts, always keeping dealer profitability a priority.” We work together with our dealers to provide individualized, fanatical customer service. We strive to provide our customers with what they want, when they want it and how they want it. INTERESTED, CUSTOMER-FOCUSED AND QUALIFIED applicants may send resumes to susanw@powerequip.com