Marketing Team Leader Opportunity

Marketing Team Leader Opportunity – Creative Hands On Role

Our client, a wholesale distributor of quality engine and outdoor power equipment parts is seeking an experienced, creative, service-oriented Marketing Team Leader. Our client strives to provide our customers with what they want, when they want it and how they want it. As the Marketing Team Leader you must have the ability to create fully integrated programs to help grow sales through creative promotions, advertising, informative newsletters, training and custom marketing materials.

Key Responsibilities

  • Oversee all marketing, advertising and promotional staff and activities.
  • Responsible for developing and maintaining marketing strategies in conjunction with sales department goals to meet agreed company objectives and ROI with a measurable plan.
  • Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
  • Responsible to manage and deliver marketing activity within agreed budget.
  • Develop and implement a plan to push product, working with all departments for its execution.
  • Attend, participate, facilitate and present at networking events to promote dealer relationships.
  • Provide fanatical customer service working with customers,
  • Create, print and effectively utilize magazine/newspaper, brochure, flier, banner/sign and postcard in promotions.
  • Setup and manage Social Media, Catalogs, Programs, Trade Shows and Webinars.
  • Key Attributes

  • Marketing Skills – Enjoys researching ideas and applying creative techniques to deliver effective marketing campaigns
  • Leadership Accountability – demonstrates high level of professionalism
  • People Skills – Proactively establishes and maintains professional internal and external relationships aligned with company values.
  • Communication – Comfortable engaging and presenting to Customers, Dealers and Management.
  • Planning – Organizes, prioritizes and manages projects with ease to meet deadlines.
  • Written Communication – Keen attention to detail with strong writing, editing and proofreading skills
  • Key Requirements

  • 7-10 years of overall marketing experience.
  • Strong understanding of customer and market dynamics to meet requirements.
  • Proven ability to oversee all development and execution of marketing, advertising and promotional staff activities.
  • Proficient in Microsoft Office Suite, Outlook and Adobe Creative Suite – Photoshop and InDesign
  • Microsoft MapPoint, PosterShop and PrintShop Mail, preferred
  • Relevant educational background – Undergraduate degree, preferred
  • Work Details

  • Full time salaried position 40-45 hours a week, Monday through Friday
  • Medical, dental, life insurance, employer match 401(k) program and paid time off offered
  • Position is located in Richmond, Michigan on 32 Mile Road
  • This is a wonderful leadership development opportunity to take charge of a small marketing department and grow the team as the services provided grows under your expertise.

    Our client, Power Equipment Distributors is a family owned distributor of premium outdoor power equipment and parts to dealers throughout Michigan, Ohio, Indiana, Kentucky, Illinois, Pennsylvania, West Virginia, Missouri and Wisconsin. “Our mission is to be your best source of outdoor power equipment and parts, always keeping dealer profitability a priority.” We work together with our dealers to provide individualized, fanatical customer service. We strive to provide our customers with what they want, when they want it and how they want it. INTERESTED, CUSTOMER-FOCUSED AND QUALIFIED applicants may send resumes to

    Be A Leader – Hold Yourself To A Higher Standard – Reason #85

    Reason #85 out of my leadership ebook, 101 Reasons To Be A Passionate Leader: Why Developing Your Leadership Is Critical Today! is one of my favorites. And represents a necessary leadership competency that can be challenging pushing leadership development to the uncomfortable zone.

    C.K. Prahalad, Distinguished Professor of Strategy at the University of Michigan’s Ross School of Business shares the following with his MBA and executive education participants:

    “…Managers must remember that they are the custodians of society’s most powerful institutions. They must therefore hold themselves to a higher standard. Managers must strive to achieve success with responsibility.”

    Here are a few of his remarks:
    • Be concerned about due process. People seek fairness – not favors. They want to be heard.
    • Learn to relate to those who are less fortunate.
    • Expect to be judged by what you do and how well you do it – not by what you day you want to do.

    Leadership Development – Do You Know If You Are Contributing To Others?

    Do you know how you are contributing to others?

    You are in a leadership position. You lead an organization or business, you manage employees, you direct teams, you provide feedback, you engage in conversations with people everyday. Do you know what kind of impact you are having on others?

    The last few days I have been reflecting on this question for myself. My own leadership coach asked me… “to create who I am in life, who I want to create myself to be… newly, recreate it” she said. So I created Who I am is Loving Inspiration, Peace and Contribution. Wow, quite a creation for me as a powerful and passionate leader to step into. (Isn’t amazing what we say sometimes?) And then she said, “Now live into it.”

    So I began to observe where I was being Loving Inspiration, Peace and Contribution.

    That afternoon I picked up my college alumni magazine and read how one of my classmates had been awarded the Distinguished Alumni Award for rescuing a failing bank and revitalizing a community here in Michigan. In reading the article, it was clear that David had a very successful leadership career and was making a difference that was publicly being honored. My wandering mind had me thinking about the other leaders out there, who make a difference for one employee, one client, one family member, one person at a time. They touch someone positively in a keen way at a critical moment in their lives and are not awarded or honored in a public way. This happens every moment… people who connect with people have an opportunity to make a difference.

    Over the next few days, I heard my clients and my family say things to me like:
    “You are an inspiration to our family; you have given us so much.”
    “I always feel so good after meeting with you. I came in all upset and I leave feeling peaceful.”
    “What you said yesterday when we talked on the phone made a difference for me. I handled that situation with more confidence.”

    Was it because I was “looking” at contribution that I heard these comments with new awareness? With a renewed appreciation?

    It did make me realize how often we minimize our contributions to others, how we busily go about our days not acknowledging whether we are making a difference in those we lead and interface with. As a part of your on-going leadership development, I urge you to take a moment. Right now is good… and take a look for yourself. Are you listening to others and getting present to how you are contributing to them? You may be amazed at what you learn. And… you may just find yourself feeling honored, re-energized, recommitted to leading and contributing to the people around you.

    Trust – You Know It When You Feel It

    In answer to the question, “what is trust?”, this is a quote by Jack Welch, former CEO of General Electric, “[Y]ou know it when you feel it.”

    When I read this in Speed of Trust, I immediately could relate. There is this rumbling, anxious feeling when no trust is present. I hesitate. There is a open, connected feeling when trust is present. I share. Over the last few months, probably as a result of the experiences I had at the organization which virtually crumbled in front of my eyes, I have had a keen interest in trust and its impact. Looking at myself, others and organizations, I have been listening, reading and discussing this topic of trust. Even last Sunday at church, the message was about trust.

    Learning how to create trust in a low trust world, as Stephen M.R. Covey speaks about, will help us navigate with more confidence and will make an enormous difference in both our personal and professional life.

    For you and I as individuals, Covey explains that both character and competence are necessary. Effective leaders today must know how to balance character and competence. Effective leaders must model trust and show trust. When most of us think about character, we think of it in terms of being a good or sincere person, being honest and having integrity. This is how most of us would describe trust. Yet after reflecting on Covey’s writings, I began to understand how trust is a function of character and competence. Covey explains how both are vital:Leadership confidence

    Character includes your integrity, your motive, your intent with people. Competence includes your capabilities, your skills, your results, your track record. And both are vital.

    As I explore this aspect of trust by asking “Who do I trust?, Why do I trust them? and What inspires my confidence in them?” and “Who trusts me?, Why do they trust me? and What is it about me that inspires their confidence in me?,” I really understand how character and competence are intertwined. In my role as an executive, I recall many times, when I had an employee who was of good character; however, I would not trust them to do a particular project because they lacked the set of skills or track record of results to effectively handle it. I also recall situations when an employee had a track record of results and yet they left me feeling suspicious of their motives and I questioned their honesty. Covey further explains that,

    Character is constant; it’s necessary for trust in any circumstance. Competence is situational; it depends on what the circumstance requires.

    Understanding and being more aware of these aspects as a foundation for trust will certainly make a difference as I lead and continue to build the necessary relationships for my success, my business success and the success of my team. As many of you who have worked with me know, I place a high importance of really defining and communicating your leadership values (character) as well as knowing your strengths and accomplishments (competence). So take a moment to ask yourself these questions: Who do you trust? Who trusts me? How is my character and my competence affecting my relationships? It is worth your time to do so!

    Career Change Confidence Workshop

    Title: Career Change Confidence Workshop
    Location: Troy, MI

    Description: Mini Workshop designed for anyone in midst of a career change looking for inspiration and increased confidence.
    Start Time: 09:00
    Date: 2010-02-18

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