Search Engine Optimization (SEO) Specialist
Our client is looking for a curious, enthusiastic Search Engine Optimization Specialist to join their growing team. The team members are committed to responsiveness and great service in a collaborative work environment, where they learn from each other and offer support to others proactively. The ideal candidate will be a great listener, able to understand a client’s business goals and map them to a winning Internet marketing strategy. All analysts are comfortable and excited to use data to tell stories, and are passionate about delivering results with real, measurable justification.
Responsibilities:
Candidates for this position will be expected to:
• Plan and execute a full spectrum of SEO activities for our clients, including keyword research, site audits, page- and site-level optimization, content strategy, linkbuilding strategy, competitive assessment and technical troubleshooting;
• Work with sales team to scope/estimate SEO engagements for prospective clients;
• Conduct training sessions on relevant topics in small group or classroom settings;
• Engage in thought leadership activities such as blogging, writing for industry journals, speaking a conferences, etc.
Qualifications:
The ideal candidate for this position should be able to:
• Communicate complex SEO strategies to a wide range of stakeholders;
• Measure the success of SEO campaigns use of web analytics and SEO campaign management tools;
• Analyze large amounts of data from a variety of sources;
• Prepare executive-ready reporting of SEO campaign performance.
The ideal candidate will also possess:
• 3+ years of relevant SEO experience;
• Knowledge of HTML, JavaScript, FLASH, AJAX, and CSS as they relate to SEO;
• Substantial experience with the web development process;
• Sound technical understanding of how search engines, web servers and user agents work;
• Comfort working with content management systems;
• Experience using SEO campaign management software (such as BrightEdge and SEOmoz, both of which we use for our clients);
• A track record of successful SEO program execution in both B2B and B2C settings, particularly with a lead generation focus;
• Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies.
• Excellent presentation, communication, analytical and problem-solving skills;
• A bachelors degree.
The client offers a compensation package that includes a competitive base salary, health, dental, vision, paid holidays, paid time off, 401k plan and more!
About our client, Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that serves companies invested in turning their online marketing into a competitive advantage that drives sales growth. Through a combination of proprietary processes and best practices, Pure Visibility builds Internet marketing strategies that drive new, qualified prospects to our clients websites, and steadily improve the rate at which those prospects become customers. This closed-loop system enables deep analysis that ultimately leads to significant sales growth. Pure Visibility is one of a few companies in the world with a depth of analytics expertise across three of the industry’s most popular tools made by Yahoo!, Google and Urchin. Combined with certifications in Google AdWords and Google Website Optimizer, Pure Visibility is uniquely qualified to implement this online sales program for companies with complex marketing challenges. Pure Visibility is WBENC certified. For more information visit www.purevisibility.com. Interested individuals should submit their resume and cover letter to jobs@purevisibility.com.
